Recruitment & Admissions: Attract and Enroll the Right Students
Turn prospects into enrolled students with data-driven strategies.
Challenges You Face:
- Declining enrollment rates amid rising competition.
- Manual processes slowing down applicant communication.
- Difficulty tracking prospect engagement across channels.
How Softlogan Delivers Results:
- AI-Driven Lead Scoring: Prioritize high-potential applicants using Salesforce Einstein analytics.
- Omnichannel Prospect Engagement: Automate personalized emails, SMS, and virtual campus tours via Marketing Cloud.
- Application Portal Optimization: Simplify submissions with Salesforce Experience Cloud portals integrated with Slate or Common App.
- Admissions Team Collaboration: Centralize notes, tasks, and deadlines for faster decision-making.
Softlogan’s Role:
We integrate Salesforce with your SIS (e.g., Banner, Workday), financial aid systems, and third-party tools to create a seamless admissions pipeline.
Student Success: Retention, Engagement, and Achievement
Support every student from orientation to graduation—and beyond.
Challenges You Face:
- High dropout rates due to academic or financial struggles.
- Siloed data hindering personalized support.
- Limited visibility into student well-being and engagement.
How Softlogan Delivers Results:
- Student Success Hub: Centralize academic plans, counseling, career services, and extracurriculars in Salesforce.
- Early Alert Systems: Flag at-risk students with predictive analytics (e.g., missed assignments, attendance dips).
- Career Pathway Tools: Connect students with internships, mentors, and job opportunities via Salesforce-integrated platforms like Handshake.
- Faculty Advising Portals: Equip advisors with real-time dashboards to track student progress.
Softlogan’s Role:
We unify LMS systems (Canvas, Moodle), housing platforms, and mental health resources into Salesforce for a 360° student view.
Advancement & Alumni Relations: Build Lifelong Connections
Turn alumni into advocates and donors with smarter engagement.
Challenges You Face:
- Low alumni donation rates and fragmented communication.
- Difficulty tracking lifelong learner engagement.
- Manual grant management draining resources.
How Softlogan Delivers Results:
- Donor 360° Profiles: Track giving history, event attendance, and volunteer activity in Salesforce.
- Personalized Alumni Journeys: Automate tailored outreach (e.g., reunion invites, mentorship programs) with Marketing Cloud.
- Grant & Fund Management: Streamline applications, reporting, and compliance for endowments and research funding.
- Advocacy Campaigns: Mobilize alumni networks for policy change or fundraising goals using Experience Cloud.
Softlogan’s Role:
We integrate Salesforce with fundraising platforms (GiveCampus, Raiser’s Edge) and LinkedIn/Social Media APIs to amplify engagement.
Why Softlogan for Higher Education?
- Certified Education Cloud Experts: 75% of our team holds Salesforce Education Cloud accreditations.
- Pre-Built Accelerators: Jumpstart projects with our:
- Recruitment Analytics Dashboard
- Student Retention Playbook
- Alumni Donor Segmentation Toolkit
- Compliance Assurance: FERPA-ready configurations and data security protocols.
Success Story: Boosting Enrollment & Retention for a Mid-Sized University
Challenge: A university struggled with a 20% dropout rate and stagnant alumni donations.
Softlogan’s Solution:
- Implemented Salesforce Education Cloud with AI-driven early alerts and alumni portals.
- Results:
- 15% increase in freshman retention within one academic year.
- 30% faster application processing with automated workflows.
- 40% growth in alumni donations via personalized Marketing Cloud campaigns.
Implementation & Support Services
End-to-End Partnership for Education Excellence:
- Discovery & Strategy: Map student journeys and define KPIs.
- Custom Implementation: Migrate data, integrate systems, and train staff.
- Ongoing Support: 24/7 assistance, system upgrades, and analytics optimization.
Flexible Support Models
- Emergency Fixes: Resolve CRM crashes during enrollment peaks.
- Hybrid Onshore/Offshore Teams: Balance cost and quality for IT budgets.
- Quarterly Success Reviews: Align Salesforce with evolving institutional goals.
