Win New and Profitable Customers with Personalized Marketing
Turn browsers into buyers and buyers into brand advocates.
Challenges You Face:
- Generic campaigns failing to resonate with today’s discerning shoppers.
- Siloed data from POS, eCommerce, and loyalty programs.
- Difficulty measuring marketing ROI across channels.
How Softlogan Delivers Results:
- Customer 360° Profiles: Unify data from in-store purchases, online behavior, and social media into a single Salesforce view.
- AI-Driven Personalization: Use Salesforce Einstein to predict buying intent, recommend products, and trigger hyper-targeted offers.
- Omnichannel Campaigns: Launch coordinated email, SMS, social, and in-app messaging via Salesforce Marketing Cloud.
- Dynamic Loyalty Programs: Reward customers with personalized perks (e.g., early access, VIP discounts) using Salesforce Loyalty Management.
👉 Softlogan’s Role:
We integrate Salesforce with your eCommerce platforms (Shopify, Magento), POS systems (Square, Clover), and ad tools (Google Ads, Meta) to deliver consistent, data-driven marketing.
Simplify and Scale Omni-Channel Commerce
Seamlessly connect online and offline shopping—no more missed sales.
Challenges You Face:
- Disjointed experiences between web, mobile, and brick-and-mortar.
- Inventory inaccuracies leading to stockouts or overstock.
- Friction-filled checkout processes hurting conversion rates.
How Softlogan Delivers Results:
- Unified Commerce Hub: Manage orders, inventory, and fulfillment in real-time with Salesforce Commerce Cloud.
- Click-and-Collect Automation: Enable BOPIS (Buy Online, Pickup In-Store) and curbside pickup workflows.
- Headless Commerce: Build fast, flexible storefronts that integrate with your CMS (Contentful, Adobe Experience Manager).
- AI-Powered Product Discovery: Use Einstein Search to surface relevant items and reduce bounce rates.
👉 Softlogan’s Role:
We sync Salesforce with ERP systems (SAP, NetSuite), IoT shelf sensors, and payment gateways (Stripe, PayPal) for end-to-end visibility.
Elevate Connected and Consistent Service
Delight customers at every interaction—before, during, and after the sale.
Challenges You Face:
- Inconsistent service between stores, contact centers, and social media.
- High return rates due to poor post-purchase engagement.
- Manual processes slowing down issue resolution.
How Softlogan Delivers Results:
- Unified Service Hub: Equip teams with Salesforce Service Cloud to track cases, returns, and warranties across channels.
- AI Chatbots: Resolve common queries instantly (e.g., order status, store hours) and escalate complex issues to agents.
- Post-Purchase Journeys: Automate follow-ups (e.g., product tutorials, review requests) to boost retention.
- Employee Empowerment: Arm store associates with mobile tools to check inventory, process returns, or access loyalty data on the go.
👉 Softlogan’s Role:
We integrate Salesforce with chatbots (Drift, Zendesk), social media (Instagram, TikTok), and loyalty apps to create a frictionless service ecosystem.
Why Softlogan for Retail?
- Certified Retail Experts: 70% of our team holds Salesforce Retail Cloud certifications.
- Pre-Built Accelerators: Jumpstart projects with our:
- Personalized Marketing Playbook (prebuilt segments, email templates)
- Omnichannel Commerce Starter Kit
- AI Chatbot Configurator
- ROI-Focused: Clients average 25% higher conversion rates and 30% faster checkout times.
Security & Compliance: PCI-DSS compliance, GDPR-ready data governance.
Implementation Process
Fast, Agile, and Customer-Centric:
- Discovery Workshop: Map customer journeys, pain points, and KPIs.
- Build & Integrate: Migrate data, automate workflows, and train teams.
- Launch & Optimize: Go live with confidence, backed by post-implementation support.
Flexible Support Models
- Emergency Fixes: Resolve eCommerce crashes during Black Friday or holiday rushes.
- Hybrid Teams: Blend onshore strategists with offshore developers for cost efficiency.
- Performance Analytics: Quarterly reviews to refine campaigns and inventory strategies.
Why This Works for Retail
- Personalization at Scale: AI-driven marketing that feels human, not robotic.
- Unified Operations: Break down silos between online and in-store teams.
- Agile Service: Resolve issues fast to protect brand reputation and loyalty.
- Future-Ready: Scalable solutions for D2C, B2B, or hybrid models.